PPC

Pay Per Click (PPC)

Pay Per Click Advertising involves services like Google Adwords. PPC is a useful online marketing tool which works on ”pay as you go” system. You pay only when someone clicks on your advertisement. Pay per click requires you to pay every time someone clicks to your website from an ad you’ve placed in a search engine’s results.

By 2013, online marketers will spend $20.9 billion dollars on PPC advertising (Jupiter Research).

PPC programs are only going to get more competitive and more expensive. Therefore, no matter how overwhelming and complex the process, it’s critical to have an effective pay per click management strategy in place.

Pay Per Click is a great way to drive traffic immediately, test your market, test your keywords, and provides the data needed to optimize your natural/seo campaign as well.

The Pay Per Click Advertising Program includes…

  • PPC Account setup
  • Ad-groups setup
  • Campaign setup
  • Keyword research
  • Competitive research
  • Ad creation
  • Landing page identification
  • Bid management
  • Product and service segmentation
  • Negative keyword analysis
  • Geo Targeting
  • Creative testing: a/b testing, new landing pages, and other recommendations
  • Ongoing keyword research support
  • Ongoing ad support
  • Ongoing ROI analysis per keyword and campaign
  • Full reporting